Field Guide
Short guides, one task each.
Practical guides for owners who’d rather fix one thing well. Each starts with a short answer, says where it doesn’t apply and dates its sources.
Choose the one action your website should produce
Decide the single action a small business website should produce, and design the page around it.Short answerPick the one action that matches how customers already reach you — call, visit, book, order, request a quote or send an RFQ — then make every page lead to it. A page that asks for three actions gets fewer of any of them.Read the guideKeep your hours consistent everywhere they appear
Keep opening hours, including holidays and special hours, identical across the website, Google Business Profile, map listings and social bios, and mark them up with structured data that matches the page.Short answerWrite your hours once in a place you control, date-stamp them, copy the same hours — including holidays — to Google Business Profile, map listings and social bios, and encode them with OpeningHoursSpecification structured data that matches exactly what the page shows.Read the guideTest your bilingual booking path end to end
Test an English/French booking or request path end to end on a phone, from the language switch to the confirmation.Short answerOn a phone, switch languages on the same page, then complete the booking or request path fully in each language — labels, error messages and confirmations included — and confirm the external platform, the confirmation email and the person who replies all actually work in French.Read the guideWhat a quote form should ask for home and field services
Design a quote or estimate request form for a home or field service business that produces a request the owner can actually answer.Short answerAsk for service type, emergency-or-planned, the first three characters of the postal code, property type, owner-or-tenant status and a short description on step one; ask for photos on step two; and state under the button who replies and how fast.Read the guide
Ready for a website customers actually use?
Tell us about your business and the one thing customers should be able to do. We reply with a next step — never a sales sequence.